LLOYDLUNA is a personal brand derived from my name (obviously!). I think I can explain why and how it happened.

A couple of reasons why and how I started this LLOYDLUNA brand. One, I was highly influenced by Donald Trump. Two, it’s pretty hard to think a company name especially if “you are your own company.” That is, I am the business—not the books or the speeches. Three, my name is the sweetest sound I hear from time to time.

But really, I think I am blessed with such a short name. Now, I am very thankful to have been named with such a recall. It’s very easy to pronounce (with only three syllables as “Blackberry”).

I must admit though that when I was younger, I used to ask my parents why I have to have a very short one. My classmates, I would envy them, would have to to three first name. I only had one. Yes, it my be an advantage mostly when the teacher surprises you with a short quiz. You get to finish writing your name in no time while they are still writing down their third first name. But when I would be called to go up on stage as an honor student, my name is a lighting to the ear.

Nonetheless, I got this name and I have made a lot of money and privileges out of it. It’s simply something that I’s proud of—and of course my parents, too!

Personal branding has something to do with the person’s name. It’s putting your name on every imprint, merchandise, service, or apparel that you have. It’s something that people buy. They buy the name so they buy the product or service. Personal branding is about that name being trusted and patronized because of a remarkable experience with the person.

So I thought people buy my books not even because of the interesting titles but because it’s written by LLOYDLUNA. People attend my seminar not only because they need to attend but because they know it’s LLOYDLUNA. People buy my collectible items because they want to be associated with LLOYDLUNA. People get me as a consultant because they know that LLOYDLUNA is a dependable consultant.

Perhaps they were inspired or motivated by my talks and speeches. Perhaps they enjoyed my training. Perhaps they get organized because I facilitated the meeting excellently. Perhaps they believed in my principles and philosophies.

There are too may reasons why people patronize LLOYDLUNA. And as a personal brand, the promise is always there. If you’ll have to succeed, we will have you guided.