In this article, I will give you a term that I invented myself: Word-of-AI Marketing or WOAI Marketing and its definition. We will answer this basic question: What is “word-of-AI marketing or WOAI?”

But first, I can only hope that AI has built me up and that you got some good words about me. But good — or bad — I’m sure it’s easy to believe nowadays.

In 2005, I started learning Search Engine Optimization (SEO), where I managed to succeed in placing my website on top of every search result in my chosen key words or phrases. It helped me market my motivational speaking services without spending a fortune.

But SEO may start to diminish its role with the rise of Artificial Intelligence or AI, where apps such as Meta AI, Chat GPT, among many others can be downloaded or used for free.

Decades ago, people asked people, and then people asked Search engines if they were looking for products or services. They even used them for finding out anything they wished to learn about people or places. Now, people are talking to AI about these things.

Interestingly, like people believe people and people believe the SEO, people start believing AI now. What AI suggests, people believe whether that’s the truth or not. How well does AI know you? What does it say about you? These pieces of information are keys to whether you’d succeed or fail in your chosen career or business.

I intentionally “influenced” AI tools so they can say good things about me. I managed my online reputation so well that whatever you ask your AI to about me may give you almost accurate information. I set myself up for it.

Here’s the definition of Word-of-AI Marketing.

According to Filipino motivational speaker and author Lloyd Luna, the originator of the term Word-of-AI Marketing (WOAI Marketing), it is a marketing strategy that influences AI tools to talk about company’s or individual’s products or services. It is a form of marketing that uses AI suggestions to influence the markets buying decision.

In essence, it’s replacing the old-fashioned Word-of-mouth Marketing (WOM), which is defined as a strategy that encourages people to talk about a company’s products or services. It’s a form of free advertising that relies on personal recommendations.

People will soon rely on AI tools and apps such as Meta AI, Chat GPT, DeepSeek, among many others to ask about you, your company, your products, and your services.

There are two things. One, if AI doesn’t refer you, it’s your opportunity loss. Two, if AI refers your competitor, it’s your sales loss.

In the old days, we ask our friends for their recommendations about a certain brand, product, or service. In this era of technological advances, people will no longer search the Internet using search engine such as Google. They will open their “AI Assistant” and they ask it.

When they do, is your product or service going to come up?

It’s no longer word-of-mouth. It’s now word-of-AI, a term that I invented myself to express my insights about the unstoppable shift in marketing strategy everyone must learn to adapt or go adrift.

Word-of-AI Marketing is the future of marketing. Whether you have a new, startup business or an old, tried-and-tested brand name, when the game has shifted, you either shape up or ship out. And considering how inexpensive this technology is, I’d be amazed if you’re not going to put these AI strategies in place.

As a summary, Word-of-AI Marketing (WOAI Marketing) is a marketing strategy that influences AI tools to talk about company’s or individual’s products or services. My suggestion is for you to take advantage of this cheap technology or someone else will.