The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor…
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines…
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the…
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for…
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal…
It is with great joy and excitement to announce that LLOYDLUNA Company will have its new home at MARINA BAY FINANCIAL CENTRE TOWER 2, Level 39 Marina Bay Financial Centre Tower 2, 10 Marina Boulevard in the magnificent country of Singapore next month in preparation for the upcoming ASEAN integration in 2015. Lloyd Luna, President…
For many people, it always feels great to be in the shore. It feels good to stay where you are especially if it is your comfort zone. And why would you rock the boat or fix the roof if it’s not raining? The thing is we don’t want to change until we find our selves…
Wag mong ipaubaya o sa gobyerno o sa ekonomiya o sa school ang buhay na gusto. Kaya mong isulat ang ang sarili mong life story. Ilang beses ka nang nabigo dahil iniasa mo sa kanila ang klase ng iyong buhay. Kahit naman anong sisi mo sa kanila, gagawin nila ang gagawin nila. Sa kahuli-hulihan, ikaw…
How many times we’ve failed isn’t as important as how many times we’ve stood up and continue our pursuit of success and happiness. At least this is what I’d like us to realize as we enter the new year. Last week, I did a motivational talk before two real estate giants in Manila during their…
Ngayong 2014, magiging maganda at aktibo ang business community. Kung ikaw ay aspiring entrepreneur sa mga industries na babanggitin ko, malaki ang chance mong makapagstart with a blast! So here are the businesses na pwede nyong pagkakitaan sa taong 2014. Una, technology business. Halos lahat ng tao ngayon ay nakatutok at nakadepende na sa technology.…