For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links.
The concept of reciprocal linking defies Google’s original intention with the algorithm. Quality content should attract links. The exchange of links is nothing more than a mutual agreement to unjustifiably promote others’ content with the end goal of promoting your own. Google doesn’t particularly like this (see Link Schemes).
Some even claim that Google is now able to identify three-way linking schemes (i.e. website A links to website B, who links to website C, who links back to A). Whether this is true or not is hard to say. One thing is for certain though: inbound linking strategies should NOT be centered around reciprocal linking. This manufactured form of link creation is not well-received and is ultimately a waste of time. Instead, focus on creating unique, high-quality content in a given niche. The links will ensue.
Author: LLOYDLUNA
https://www.lloydluna.com Sgt. Lloyd A. Luna, Philippine Air Force Reserve, is a popular Filipino motivational speaker in the Philippines, author, entrepreneur, and TV and radio personality. He has written 17 inspirational books since 2004 and has been a columnist of The Manila Times since 2006. He’s also a television and radio host on ALIW Channel 23 and DWIZ 882AM. Over the past 20 years, he has spoken on leadership, communication, and workplace inspiration in over 2,000 conventions, conferences, and seminars in four continents: North America, Europe, Australia, and Asia.
For his untiring work as a professional public inspirational speaker, Lloyd has become the first Filipino to have been member of the board of Global Speakers Federation in 2017, the first to represent the Philippines in the Global Speakers Summit in Auckland, New Zealand in 2018, the first to have spoken in French and European Speakers Convention in Paris in 2019, the first to speak in Professional Speakers Summit 2023 in India, and the first to earn the Registered Speaking Professional designation in the Philippines given by the Philippine Board of Professional Speaking. He’s the founder the Philippine Association of Professional Speakers.
