When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:
Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also want to include an enticing marketing message such as “Book now and save 20%!”. The aforementioned tagline lacks descriptive text, but possesses persuasive characteristics. That being said, you may want to place the tagline in an image and the key phrase (i.e. Las Vegas hotel) in a header tag. This places emphasis on the desired term, yet still provides a marketing opportunity without compromising keyword consistency.
In other words, images are a great place to insert marketing messages that lack the necessary keywords and phrases. Leveraging this technique will ensure that descriptive text is indexed, while less marketing jargon is overlooked. The combination of keyword-rich content and enticing messaging will satisfy both sides of the strategic equation.
Author: LLOYDLUNA
https://www.lloydluna.com Sgt. Lloyd A. Luna, Philippine Air Force Reserve, is a popular Filipino motivational speaker in the Philippines, author, entrepreneur, and TV and radio personality. He has written 17 inspirational books since 2004 and has been a columnist of The Manila Times since 2006. He’s also a television and radio host on ALIW Channel 23 and DWIZ 882AM. Over the past 20 years, he has spoken on leadership, communication, and workplace inspiration in over 2,000 conventions, conferences, and seminars in four continents: North America, Europe, Australia, and Asia.
For his untiring work as a professional public inspirational speaker, Lloyd has become the first Filipino to have been member of the board of Global Speakers Federation in 2017, the first to represent the Philippines in the Global Speakers Summit in Auckland, New Zealand in 2018, the first to have spoken in French and European Speakers Convention in Paris in 2019, the first to speak in Professional Speakers Summit 2023 in India, and the first to earn the Registered Speaking Professional designation in the Philippines given by the Philippine Board of Professional Speaking. He’s the founder the Philippine Association of Professional Speakers.
