The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.
Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.
Here is an example using fictional company “Acme Plumbing Supplies”:
Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.
Author: LLOYDLUNA
https://www.lloydluna.com Sgt. Lloyd A. Luna, Philippine Air Force Reserve, is a popular Filipino motivational speaker in the Philippines, author, entrepreneur, and TV and radio personality. He has written 17 inspirational books since 2004 and has been a columnist of The Manila Times since 2006. He’s also a television and radio host on ALIW Channel 23 and DWIZ 882AM. Over the past 20 years, he has spoken on leadership, communication, and workplace inspiration in over 2,000 conventions, conferences, and seminars in four continents: North America, Europe, Australia, and Asia.
For his untiring work as a professional public inspirational speaker, Lloyd has become the first Filipino to have been member of the board of Global Speakers Federation in 2017, the first to represent the Philippines in the Global Speakers Summit in Auckland, New Zealand in 2018, the first to have spoken in French and European Speakers Convention in Paris in 2019, the first to speak in Professional Speakers Summit 2023 in India, and the first to earn the Registered Speaking Professional designation in the Philippines given by the Philippine Board of Professional Speaking. He’s the founder the Philippine Association of Professional Speakers.
