For the longest time, I believed in winning. I believed that in any competition, someone has to lose so that one can win. I believed in winning since my early exposures in competitions and quiz bees way back in the 90s. Oh, God. When we compete, the goal is always to win. And why not?…
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Speech delivered by Lloyd Luna, motivational comedian, at the 2014 Reader’s Digest Trusted Brand Award held at Crowne Plaza Galleria, Ortigas Center, Pasig City on June 4, 2014 BRAND FORWARD TO THE ORGANIZERS, COMPANY PRESIDENTS, REPRESENTATIVES, AWARDEES, WAITERS, SECURITY GUARDS, SENIOR CITIZENS (PAUSE), I MEAN SENIOR EXECUTIVES AND GUESTS WHO ARE NOT INVITED BUT ARE…
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Welcome to lloydluna brand manual (version one) These guidelines are carefully designed to look us consistently remarkable. This brand guide is for everybody’s reference as we create our marketing materials and other communications. our design foundation Our brand is more than our logo. It is a design scheme made up of a number of core…
DetailsThere are tens of thousands of unemployed out there who are praying so long ang hard for you to get terminated so they can get into that place you occupy today. Don’t give God the perfect reason to say “yes” to these prayers by making your self believe that you are an invincible part of…
DetailsDear graduates: Never ever wait for your defining moments because they have already passed and won’t come when you have nothing else but your ability to dream and make a wish. Your moments in school have already defined you long before you’ve graduated, whether you acknowledge or deny it. Many times I’ve given opportunity to…
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The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they…
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The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any…
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The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor…
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The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines…
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SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the…
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