From a confident blue, we are now a passionate red. And we’ve just taken another step up.
When I started LLOYDLUNA in December 2005, it was Donald Trump who deeply inspired me to come up with my own business and put my name on it. Putting a company up with nothing but God-given talents and learned skills, I made it a serious business to go the the Trade Department and register my business.
Honestly, I didn’t know what to do and how to go about it. But I was there asking some people around, most of them were strangers who were also setting up their own. No one was there at my side to tell me exactly what to do and the government instrumentalities made it even harder for a start up like me. But I was there trying to see where that courage (crazy act) would take me.
My parents never knew about it. Nobody knew I was up to something. Putting up my own business despite a very little capitalization (that wold likely last up to a week or two), is my own idea. It wasn’t clear how I will do one thing after the other. “What’s next?” became the most uttered question during those days.
I do my own brand design for two reasons: One, I don’t have the money to pay for designer. Two, I know a bit about it plus I have a little skill. And so I made my first logo and colored it blue. My research tells me “blue” is a business color. In 2009, I decided to modify it somewhere near what I thought my brand should be.
This year, I commissioned a professional brand strategist called Ninja Starfish to help me start the new decade right by coming up with a stronger and more relevant brand.
From a confident, stable, and peaceful blue, we decided to step up to a passionate, ambitious, and strong red—because we believe it’s who we have become.
The new logo went through a scientific process and a little bit of a testing. And we’re very happy to experience those professional branding processes. Special thanks is given to Ninja Starfish for coming up with a far better identity.